What’s your TAM, SAM, SOM and LAM – What’s your Launch Addressable Market? Is this market big enough to build a company around? The effort of market sizing helps establish the potential market share your product could attain within the total market. Market sizing can be a difficult challenge for startup founders. They are looking to …
Part 3 – Making your first data driven decision Given what you have discovered so far in your experiment, what’s your next step in investing in your MVP and this idea? Because it’s easy to spend reach cash on advertising it’s important to have a thesis on why you’re investing in this idea. What I’ve …
With each Part of the five parts in this series of Building and Testing your Minimum Viable Product (MVP), I will add a Results and Lessons Learned. I learned from a great friend, these are “Retrospectives” vs. “Post Mortems” because no one died! Results Day one results – YES! Made a sale of the “Financial …
Part 2 – Keyword Brainstorming Is anyone looking for the product or service you want to sell? Using Adwords and spending $100 in the next five days will save you months of time working on an idea that has no demand, or no one wants to buy. Now it’s time for a little keyword brainstorming …
Part 1 of 5 Part Series on testing your MVP I was planning on giving a “Financial Model for Founders” talk at Seattle Startup Week (#SSW2016) in November. As I worked on the presentation, the final version is here on Slideshare, I realized that making this less conceptual and abstract the better so I wanted …