Startup Financial Model Template – Productize a Service

Use this model if you are planning on taking a transaction fee or rental fee as a revenue driver.

Models that use a transaction fee include:

• Rental Fee Model like Chugg
• Transaction Fee Model like 99Designs
• If you are planning one side of a marketplace model, where you don’t own the product but take a fee on the product

Key financial model drivers are:

• Number of transactions per month
• Average transaction fee %

A risk in the financial model for transaction fees is starting the percentage too low. It’s much easier to discount a price from retail using promotions than it is to raise the price later.