Startup Financial Model Template – Productize a Service

Startup Financial Model Template – Productize a Service


Use this model if you are planning on taking a transaction fee or rental fee as a revenue driver.

Models that use a transaction fee include:

  • Rental Fee Model like Chugg
  • Transaction Fee Model like 99Designs
  • If you are planning one side of a marketplace model, where you don’t own the product but take a fee on the product

Key financial model drivers are:

  • Number of transactions per month
  • Average transaction fee %

A risk in the financial model for transaction fees is starting the percentage too low. It’s much easier to discount a price from retail using promotions than it is to raise the price later.



Excel spreadsheet template for Productizing a Service Business Model. Startup financial model templates for businesses that are starting in the services business and looking to migrate those services over time to SaaS related product or software related tools.

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